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Pricing Insight Monitor - Analysis and Reporting: Key Drivers

Through advanced analysis techniques we assess relative importance of different attributes in
driving a company’s negotiating power, when price discounts are concerned.

Respondents might not always be consciously aware of how much each of product attribute
contributes to brand/product’s ability minimise price discounts.

Derived importance: impact on suppliers negotiating power

Derived importance means the level of contribution each attribute makes in influencing pharmacists perceptions of ability to negotiate
Pricing Insight Monitor by Next Research, London, UK
Derived importance is indexed so that an attribute indexed 100 contributes two times more than an attribute indexed at 50