Pricing Insight Monitor - Key Insights Competitor Specific
Discounts negotiated / obtained by hospitals varies considerably by brand in each market
Traditional methods of estimating competitors discounting practices based on in-house data (own discount levels, anecdotal feedback or top line market access) can be misleading and does not convey the full actual competitive landscape.
The graphs to the left (based on actual discount data), illustrates the considerable differences in the levels of discounting by competing brands, and its impact on the sales value it represents to the market.
This representative data illustrates how dynamic and varied discount practices are, demonstrating the need for the Pricing Insight Monitor that will provide you with essential competitor transparency.