Qualitative Market Research
Although the majority of Next Research’s business is of a Quantitative nature around 30% is of a Qualitative focus either used in conjunction with Quantitative for exploratory qualitative research projects or solely the main methodological approach to the research which include:
- Individual Interviews (Face to Face, Telephone/ CATI)
- Focus Groups (Face to Face or Online)
- Online Bulletin Boards
- Ethnographic research (video recordings of Patients/ Clinicians)
- Journal / diary research etc.
Next Research Ltd, is an experienced market specialist in the European Hospital sector with a proven track record conducting extensive Qualitative Research with specialists clinicians, pharmacists payers and patients.
