Pricing Insight Monitor for Europe by Next Research

Regular RELIABLE pricing discount information (For all European Markets)

• Discount / Net prices from their published list values per brand / product per market
• Range of value added features and incentives that enhance the offer and contribute to overall "price"

Understand the DYNAMICS of price negotiation

• Strengthen negotiating position with buyers by knowing what they expect, want and need
• Identify the factors that drive their perception of you as a supplier and your brand

OPTIMISE your profitability and market positioning

• Determine the minimum discount you must offer to be competitive in each market
• Configure the optimal "offer" (discount and support package) to maximise profit AND improve perceived position as best in class provider

Issue:

The Reality - Extensive and significant pricing discounts are being applied to the European Hospital Market, meaning understanding the impact of Market Access for drugs and the traditional method of cashing out the European Hospital Expenditure is clearly somewhat inaccurate and flawed.

Data Need/ Requirement:

There is a significant requirement for a reliable, regular data source on insights into “real world” prices paid (typical discount levels offered to hospitals) on key pharmaceutical products, including other influencing factors.

Solution:

Due to its personnel’s experience of previous price tracking studies within the European hospital sector, Next Research has been request by various clients to provide a statistically reliable, regular price tracking service which offers companies access to this critical, highly significant insights. Now Next Research would like to offer this data in a syndicated form.

Insight:

Providing, syndicated and primary Quantitative reports of various discount levels (average, highest, lowest etc) in addition to qualitative aspects such as other influencing factors outside of price, such as opinions, stocking preference and the reasons why for choice etc.